About Us
We believe strategic clarity shouldn't be a privilege. It should be an accessible, on-demand advantage for every organization. But for too long, a broken, painful process has held that clarity hostage.
At SWOT60, our mission is to fix the broken process and unlock the deep insights hidden within your data.
Rescuing A Brilliant Tool
So, if a SWOT analysis is so valuable, why does the thought of a session often trigger a collective groan?
Over time, our relationship with this vital tool became complicated. The process became a necessary evil—a marathon of endless debates, dominant personalities hijacking the conversation, and days of work trying to decipher messy whiteboards. The process became so painful that it betrayed the purpose. Teams started avoiding this critical exercise, leaving strategic clarity on the table right when they needed it most.
SWOT60 was born from an obsession with fixing this. We wanted to change the way leaders feel about strategic analysis.
The Technology That Amplifies Every Voice
Our solution started with unique technology from our parent company, GoodGames. We use a one-of-a-kind software and facilitation method that allows us to do what no one else can: capture anonymous, concurrent input from your entire team in a single 60-minute session.
This process ensures every voice is heard equally—not just the loudest. It guarantees a richer, more honest set of data.
But we didn't stop at just delivering data.
We built a proprietary AI analysis engine on top of our platform. This engine can read the context of your session, understand the nuance of the conversation, and generate a deep, actionable "Strategic Insights Brief." We don't just give you a spreadsheet; we find the hidden themes, the key tensions, and the strategic starting points.
A Process That Empowers Every Voice
Our mission is to empower you. We handle the facilitation, the data collection, and the heavy analytical lifting. This frees you—the consultant, the coach, the executive—to do what you do best: make the final recommendation and lead the change.
We've designed an experience that removes the friction and amplifies the value. Instead of endless debates, you get structured data. And instead of just messy notes, you get deep, actionable insights.
This is the future of strategic planning.
The Team
MEET THE FOUNDER & CEO
Mark Booker
Mark is the architect behind the SWOT60 methodology. A lifelong student of strategy—from his days playing collegiate sports to his 15+ years as an expert Project Manager—Mark is obsessed with the "X's and O's" of how teams succeed.
He co-founded GoodGames and SWOT60 with a singular mission: to fix broken meetings. Combining a background in television production and psychology with two decades of high-level facilitation for organizations like The World Bank, The World Economic Forum, and the IMF, Mark has a unique ability to turn dry strategic exercises into engaging, high-energy experiences.
Mark’s "superpower" is blending the rigor of project management with the creativity of gamification. He ensures that every session is not just engaging, but meticulously structured to deliver actionable results.
Director of Business Development
Nick Poulin
Nick is the bridge between our technology and your business goals. He doesn't just sell sessions; he acts as a strategic partner to the consultants and agencies we serve, helping them integrate SWOT60 into their workflows to drive growth and efficiency.
With an MBA and a dual background in Marketing and New Media, Nick specializes in identifying the hidden KPIs that drive organizational success. He was instrumental in reconfiguring SWOT60’s value proposition to focus on high-impact data delivery, and he manages our Affiliate Program, ensuring our partners have the tools they need to scale.
Nick’s "superpower" is translation. He has an uncanny ability to take complex organizational needs and translate them into a clear, streamlined scope of work that delivers immediate ROI.
SWOT60 fixes the broken SWOT process, transforming this essential exercise into a fast, engaging, data-driven experience so you get all of the strategic insight without any of the friction.
© 2026 GoodGames, LLC - All Rights Reserved.
Contact
FAQ
Privacy Policy